Scoring rules, decay and segments

A score is fit points + intent points. Fit rules look at who the lead is (company domain present, free-mail address, job title contains “founder”…). Intent rules give points per matching event, up to a maximum number of events per rule.

Intent points decay: with a 14-day half-life, a /pricing visit worth 15 points is worth 7.5 after two weeks. Set the half-life to 0 to turn decay off. Scores are recalculated on every event and once a day.

Segments: hot at or above the hot threshold, warm at or above the warm threshold, otherwise cold. Each lead page shows the exact rules that produced its score.