Data requests, export and deletion

A lead asks to be removed: open the lead and choose Unsubscribe (stops tracking and export) or Erase (deletes the lead and all its events, keeping only a one-way hash so they aren't re-imported). Each lead also has a self-service link (/u/…) you can put in your emails; it supports one-click unsubscribe.

Your workspace: Settings → Data export & deletion downloads everything as JSON or deletes the workspace permanently.